Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season.
Find out how and why the following PPC trends will dominate the year. Then, use your new knowledge when planning your strategy.
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type.
Do you love PPC? Would you like to be Search Engine Journal’s Paid Media Editor? Here’s who we’re looking for and how you can apply.
Microsoft announced a new Shopify partnership that gives merchants access to its Search Network and Audience Network in the Channel app.
Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.
Google Ads is introducing a new budget report that’s designed to help advertisers understand their daily and monthly spending behavior.
Microsoft Advertising has announced a new ad unit called Credit Card ads. Here’s what they are and how you can get started!
Google Ads is increasing transparency by providing users more background on verified advertisers. Here’s what you need to know!
Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!
Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!
Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!