Global SEO Strategist at IBM
Global SEO Strategist at IBM


Jesse McDonald is a Global SEO Strategist with IBM.*

After receiving his Bachelor's of Fine Arts with an Emphasis in Graphic Design from the University of Southern Mississippi, Jesse moved to Austin with his wife, Jennifer McDonald, to pursue a career as a print-focused graphic designer.

During his quest to find a job in this field, he stumbled upon SEO and fell in love with the industry, especially with how similar the graphic design and SEO skill-sets relate to each other. For the large majority of his career as an SEO, his focus has been on local SEO.

Jesse has been a frequent speaker at industry conferences such as Pubcon (Las Vegas, Austin, and Florida), State of Search, and Rocks Digital. He has also served as a judge at the US Search Awards.

*Jesse's thoughts and opinions are his own and do not reflect the thoughts and opinions of IBM.

I am awesome at

SEO, Technical SEO, Local Search, WEB Development, Design

Favorite Tools

SEMRush, Ahrefs, DeepCrawl, Raven Tools, Yoast, BrightLocal, Google Analytics, Majestic, Google Keywords Planner, Optimizely, Unbounce, HARO, Medium,, Canva, Slideshare, TweetDeck, Mailchimp, Asana, Google docs, Trello, Evernote