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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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How Google Ranks Pages With Abbreviations
Google’s John Mueller answers how Google’s algorithm handles abbreviations
500 Response on Robots.txt Fetch Can Impact Rich Results
500 response to a robots.txt fetch causes loss of rich results and while a bug in search console fails to diagnose the issue
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Google Search Results and Synonyms
Google’s John Mueller discusses synonyms and search results and explains how context of the whole query is important
Nearly 50% Of Twitter Users Tweet Less Than 5 Times A Month
Does Twitter have an engagement problem? A new study from Pew Research Center finds 49% of US adults on Twitter qualify as “lurkers.”
New LinkedIn Tool Finds Top Skills Needed For Any Job
A new tool from LinkedIn allows you to find the top skills employers want candidates to have for almost any job position.
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Google Sunsetting Universal Analytics In 2023
Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023.
Cloudflare Announces Free Web Application Firewall
Cloudflare announces a free Firewall that blocks many common exploits
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![Perfectly Optimized Content From Start to Finish [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/1000x1000-6220ba6336c38-sej-276x244.jpg)
Perfectly Optimized Content From Start to Finish [Ebook]
![Perfectly Optimized Content From Start to Finish [Ebook]](https://cdn.searchenginejournal.com/wp-content/uploads/2022/03/1000x1000-6220ba6336c38-sej-100x100.jpg)
In our newest ebook “How To Create Perfectly Optimized Content: 22 Essential Elements,” you’ll get a clear, simple roadmap to perfectly optimized content!
Are Internal Links In Header and Footer Treated Differently?
Does Google treat internal links differently based on location on a page? Are header and footer internal links less important?
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WordPress Releases a New Performance Plugin
WordPress announced an official plugin that helps speed up websites. Publishers can test the new beta features and offer feedback
WordPress Stored XSS Vulnerability – Update Now
Stored XSS Vulnerability discovered in WordPress can lead to full site takeover by hackers
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Twitter Tests More Visible Alt Text
A visible “ALT” badge, and exposed image descriptions, are among the features Twitter is testing to improve image accessibility on mobile and desktop.
New Ways To Grow & Manage Facebook Groups
Facebook group admins can utilize a new set of features to automatically moderate content, along with new tools to grow their community.
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How Page Experience Ranking Factors Actually Work
Google’s John Mueller shows how page experience ranking signals can help a site rank better and why Google might ease off on using it
Google May Surface More Short-Form Video In Search Results
Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries.
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How Google Search Console Tracks ‘People Also Ask’ Performance Data
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions.
Internal Linking is Super Critical For SEO
Google’s John Mueller affirms the importance of internal linking for SEO and recommends a strategic approach
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Upwork Suspends Operations In Russia
Upwork suspends operations in Russia and Belarus and donates over a million dollars for Ukrainian relief efforts.
WordPress Plugin SEOPress Updated With IndexNow Support
SEOPress is the latest plugin for WordPress websites to support the IndexNow protocol, which automatically pings search engines when content is added or updated.
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Google Acquires Cybersecurity Firm Mandiant
In a sign of the critical importance of cybersecurity for all businesses, Google Cloud announces acquisition of cybersecurity firm Mandiant
New Google Blog Series About Search Console & Data Studio
Google is launching a new blog post series dedicated helping people do more with Data Studio when it comes to analyzing Search Console reports.
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Google On Recipe Pages – Are They Getting Too Long?
Google hears the complaints about recipe pages getting too long, and suggests more concise pages might be better for users.
Google Ads Has A New Way To Measure Offline Leads
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
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Yandex Warns Debt May Affect Ability To Continue Operating
Yandex issued a statement warning that debt may cause material adverse effect on ability to keep operating
SEO Community Support For Ukraine & How You Can Help
See how SEO companies and individuals are supporting colleagues in Ukraine and how you can help, too.
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Google Page Experience Update – Desktop Rollout Complete
Google confirms the page experience update finished its rollout to desktop search results. Now it’s time to start assessing the impact.
Twitter Transparency Report Discloses Impact on Member Accounts
Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions
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Google Search Trends Show How Customer Expectations Are Changing
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year.
Google Ads Updates Destination Requirements Policy
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
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Are Brand Mentions Important to Google’s Algorithm?
Google’s John Mueller answers if brand mentions are important to Google’s algorithm
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