International Women’s Day is an important reminder that it’s time to #BreakTheBias. These women recommend some ways you can get started.
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Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns.
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
Facebook is expanding its ad monetization platform to Reels content. Learn about the new overlay ad formats available to content creators.
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
With organic reach abysmally low, how can you get new eyes on your social content? Check out these tips for paid engagement with Facebook Ads.
Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up on the competition.
Google Ads sheds light on their top three priorities for 2022: automation, measurement, and privacy. Learn how they’re tackling these topics.
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions.
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
LinkedIn Sales Solutions announces its first new upgrades to the Sales Navigator Platform following Microsoft’s earnings call last month.
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
Learn how to utilize Google’s free booking links for hotel advertisers with this helpful guide.
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
Are you hiring a digital marketer to join your team? These interview questions will help you find the best candidate.
Google lead form extensions are a powerful tool for Search, Display, YouTube, or Discovery campaigns. Read about them here.
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
Maximize your paid search resources, connect with B2B buyers, and improve ROI with these PPC tips for technology brands.
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.
There are many reasons outside of PPC why leads don’t convert. Learn where to uncover potential problems and how to solve them.
Ready to take data visualization to the next level? This guide to Google Data Studio will help you get started.
Launching a Google Ads remarketing campaign? The success comes within the setup. Discover the five crucial steps to complete your campaign.
As an agency-side marketer, here are some personal and work-related tactics helping me survive these critical times.
These five Google Analytics reports can help you make strategic improvements to supercharge your campaign performance.